There is an old adage that still rings true, particularly for the home automation industry: ‘If you fail to plan you plan to fail.’

For many installers, mainly smaller operators, documentation is a time-consuming annoyance that gets forgotten or buried at the bottom of the ‘to do’ pile. But it is important to get it right.

Engineer Ron Callis Jr says he saw a need in the market to help installers get the basics of documentation right, so he created the Firefly Design Group – a professional outsourced design and documentation provider....

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With the current state of the economy, keeping up with the backlog of instillation work is not the same problem it was a year ago. Nevertheless, the ability by integrators to offer well-written sales proposals, expertly designed systems, and professionally documented work is just as important to the success of the custom instillation companies as ever...

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When you first dreamed of creating your new business, did you think it would be all about spending time with clients, trying to design and install systems that would "wow" them?

Do you now realize most of your day-to-day duties are actually more about general business drudgery?

One company, Firefly Design Group Inc. in Hollywood, Fla., says integrators can benefit from some help with the design and documentation that can lead to more profitable sales and to referrals.

As an outsourcing programming specialist, the company helps free up resources so integrators can concentrate on their own areas of expertise...

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Business is tight! Now that a prime source of home improvement dollars, the home equity loan, has dried up substantially, the phone isn’t ringing so much off the Yellow Pages ads anymore.

This is the kind of market that separates the serious, wellmanaged integration businesses from the overblown trunkslammers. Now that business isn’t just falling out of the sky because you’ve got a phone book ad and a pretty car-wrap job on the company van, it’s easy to tell the difference between those firms that had a serious, disciplined approach to their internal presentation and execution systems,and those who do not.

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